In 2020 I had the great opportunity to redesign the website of Schumann Printers, Inc. – a family-owned, high-quality publication, catalog, and commercial printer. The goal of the redesign was to rebrand with a fresh and modern approach that aligns with their use of new technologies while still telling the story of their roots as a family-owned business. We stayed true to their original colors of their logo, red and black, to create a bold look based on spot and dot imagery seen throughout the history of printing while using photography to create a dichotomy of old + new.