Goal Mingo is an app concept that would be sponsored by Forward Madison FC. It instructs users to set personal fitness or wellness goals based on their wants or needs and provides a personalized plan to achieve the goal(s). It then sends fairly strong reminders to get active throughout the week based on movement and other app data tracked through the user’s phone. The ad campaign takes the same rudely motivational approach across multiple advertising channels. 

Set goals. Get motivated. Get Goal Mingo.