CONFERENCES & TRADE SHOWS
ENVIRONMENTAL DESIGN
Creating within an annual theme for the Wisconsin Governor’s Conference on Tourism (WIGCOT) involves developing a cohesive visual identity experience through event branding, graphics, signage, presentations, and more. Additionally, my experience in designing for trade show environments such as the annual IPW Trade Show for Travel Wisconsin, requires me to create designed environments and compelling visual branding to attract attendees and strengthen brand presence. In both conference and trade show settings, good experiential design helps people navigate the space, connect with the brand, and enjoy engaging, memorable experiences.
Environmental Design | Experiential Design | Graphic Design
- InDesign
- Illustrator
- Photoshop
WHAT IS WIGCOT?
The Wisconsin Governor's Conference on Tourism is the largest and most prominent annual gathering for Wisconsin's tourism and hospitality industry. The conference is hosted by the Wisconsin Department of Tourism and Travel Wisconsin and best serves destination marketing organizations (DMOs), hotel and lodging operators, attraction managers, and travel vendors.
WIGCOT 2025 THEME: BOUNDLESS
Main Conference Theme Illustration
Conference Logo Design and Entrance Motion Effect
Name Badge Design with Conference Schedule on Reverse
Large Print Banner
Interactive Experience: Paint-By-Number
TRADE SHOWS
IPW, hosted by the U.S. Travel Association, is the largest international inbound travel trade show in the United States. The event brings together global travel buyers, tour operators, travel agents, and international media with U.S. travel suppliers. Additionally, Connect Marketplace is an annual trade show that brings together professionals from the meetings, events, sports, and tourism industries.
Connect Marketplace: The Anatomy of an Old-Fashioned Booth
Takeaway: Recipe Cards
Connect Marketplace: The Anatomy of an Old-Fashioned Revamped
Connect Marketplace Wisconsin Ad
Travel Wisconsin Backdrop and Pair of Retractable Banners
